Need brand marketing, brand marketing is mentioned, usually the first time think of is shopping malls in the various promotional scenes, but consumers for a variety of vendors, bargaining voice already used, they on this kind of promotion way there is little enthusiasm for and that for its own brand of unique no substantial help, are more likely to affect the brand promotion. Therefore, brand marketing is to build its own brand of culture, in the mechanism of market competition, rely on business operations, and strive to the best cultural brand and its own products to the market, so that the community is widely recognized and accepted by consumers.

We all know that chicken, pig, cattle, sheep is because of human beings on their captive, only without the frequency of extinction of the crisis. Of course, these animals will be slaughtered to eat, this is because they enter the human cooperation system, these animals if want to live better, they must also ensure that the collaborators can survive, these co authors are our people, so they are naturally into our stomach. For this example is to explain a brand to survive, it must enter a greater collaboration system, because the brand is the economic term, it is only touched the hearts of consumers, in order to generate the corresponding market economic benefits, to transform into wealth, and wealth is usually derived from collaboration.

Collaboration system stone enterprise brand culture can be divided into two, one is through cultural innovation, explore the related industries of resources, and meet the needs of the market, and in the process of developing related industries of resources, continue to draw all over the enterprises or other national culture essence, let it evolve, and to improve its fusion you know, corporate culture, culture flourished since ancient times is a hybrid; two is the science and technology innovation company, stone enterprises should pay attention to the production technology investment and design, open their own advantage products or production equipment, for learning and discussion between peers, because knowledge is always more complete in height it lent to.

Each stone companies have their own areas of expertise, may be excellent product quality, may be a perfect after-sales service; perhaps a good cultural value, perhaps a good management system. If based on the above, to develop a complete set of stone enterprises supplement each other between the cooperative system, the blend between each enterprise culture idea, lift the stone industry to a new height of culture, to create a healthy industry competition environment, common cultural brand of made of stone industry, only the brand culture this sword to build good, can under the new normal combination of war won opportunities.